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By Sofia Diez

Marketing Strategist & Creative Lead

Thoughtful marketing for modern brands.

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Strategic marketing for brands that think beyond the obvious.

Strategic Clarity. Creative Impact.

We partner with brands to build clear marketing foundations and turn strategy into creative that actually performs. From positioning to content and campaigns, we help brands show up with intention, consistency, and impact across every touchpoint.

Our Services

Our Services

  • We develop the strategic and creative foundations brands need to grow with clarity and consistency. From brand positioning to storytelling, we help shape ideas into cohesive marketing directions.

    Includes:

    • Brand strategy & positioning

    • Creative direction

    • Branding

    • Messaging & tone of voice

    • Content strategy

    • Campaign & launch strategy

    • Brand storytelling

    • Marketing audits & consulting


    Tools And Platforms: Notion, Asana, Google Workspace, Figma & Canva.

  • We create, manage, and optimise content that feels consistent, on-brand, and strategically aligned. From creative concepts to execution, we support brands with end-to-end content and community presence. With consistency, we’ve helped brands grow their social media following from 1,000 to over 25,000.


    Includes:

    • Content Strategy

    • Content Creation 

    • Copywriting for Social

    • Content Calendars & Planning

    • Community Management

    • Short-form Video Editing

    • Creative Direction for Imagery

    • Trends Analysis

    • Reels/TikTok concepts & Production Guidance

    • Social Media Monthly Reports


    Tools And Platforms: Meta Business Suite, Later, Social Pilot, Adobe Photoshop, Adobe Illustrator, CapCut, Figma, Canva.

  • We support brands with the creative and strategic side of paid social. From concepts and copy to campaign setup and optimisation. It’s a balanced mix of strategy and hands-on execution.


    Includes:

    • Paid Social Strategy

    • Creative Direction for Ads

    • Ad Copywriting

    • Basic Meta Ads Setup & Optimisation

    • Landing & Content Recommendations

    • Reporting & Performance Insights


    Tools And Platforms: Meta Ads Manager, Facebook Business Suite, CapCut, Canva, Figma (for ad creative), TikTok Shop.

  • We help brands nurture and convert audiences through strategic email content and CRM flows. We focus on the creative and strategic side, creating campaigns, flows, and optimizing messaging and brand consistency.


    Includes:

    • Email Copywriting

    • Newsletters & Content Planning

    • CRM flows (Klaviyo, Mailchimp)

    • Welcome & Nurture Sequences

    • Segmentation Guidance

    • Design Direction

    • Reporting & Optimisation


    Tools And Platforms: Klaviyo & Mailchimp. Design tools for creation.

  • We craft strategic, search-friendly content for websites, PDPs, and digital products. Our focus is clarity, structure, and storytelling. We’ve written entire free courses and resources for brands aligned with their values and storytelling, and designed content foundations in Figma to guide creative direction and layout.


    Includes:

    • SEO Copywriting

    • Website & Product Page Messaging

    • Content Optimization

    • PDP content & Keyword Optimisation

    • Content Design & Structure (Figma)

    • Image Selection & Creative Direction

    • Wireframes & Content Hierarchy

    • Course Writing & Curriculum Development


    Tools And Platforms: Figma, ChatGPT, Google Docs, Notion, Shopify

A selection of brands we’ve worked with

Selected Projects

Our Clients

About me

Beyond client work, I create and share content on my personal channels simply because I love it.

Across my social platforms, I explore a mix of travel, everyday life, marketing insights, and LinkedIn-specific strategies. My first Instagram and TikTok video organically reached over 140K views and brought in 400+ new followers, followed by multiple viral videos surpassing 160K views, all grown without paid support.

This space allows my creativity to flow freely, experiment in real time, and stay closely connected to trends and the platforms I work with every day.

A space for curiosity, creativity, and connection.

  • LinkedIn
  • Instagram
  • TikTok

About me

Beyond client work, I create and share content on my personal channels simply because I love it.

Across my social platforms, I explore a mix of travel, everyday life, marketing insights, and LinkedIn-specific strategies. My first Instagram and TikTok video organically reached over 140K views and brought in 400+ new followers, followed by multiple viral videos surpassing 160K views, all grown without paid support.

This space allows my creativity to flow freely, experiment in real time, and stay closely connected to trends and the platforms I work with every day.

A space for curiosity, creativity, and connection.

  • LinkedIn
  • Instagram
  • TikTok
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